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Multiple Choice

Which term best describes media delivered over airwaves to reach broad audiences?

Mass communication delivered over the airwaves to reach large, widespread audiences is described as broadcast media. The defining idea is transmission through electromagnetic waves from broadcast towers that everyone in a broad area can receive with a simple receiver, like a radio or TV. This makes it ideal for reaching many people at once, across communities and regions. Print media, by contrast, is physical printed material; the internet and new media rely on digital networks and individual access. So the airwave-based, wide-reach nature of broadcast media is what makes it the best fit for describing this form of distribution.

Mass communication delivered over the airwaves to reach large, widespread audiences is described as broadcast media. The defining idea is transmission through electromagnetic waves from broadcast towers that everyone in a broad area can receive with a simple receiver, like a radio or TV. This makes it ideal for reaching many people at once, across communities and regions. Print media, by contrast, is physical printed material; the internet and new media rely on digital networks and individual access. So the airwave-based, wide-reach nature of broadcast media is what makes it the best fit for describing this form of distribution.