Which term denotes the person or entity intended to receive the message?

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In the basic communication model, the person or entity intended to receive the message is the receiver. The sender (source) creates and encodes the message, which travels through a channel (the medium) to reach the receiver, who then decodes and interprets the content. The receiver is the target audience the message is designed for, and their understanding is what determines whether the communication succeeds. If the message isn’t aligned with the receiver’s context, background, or needs, misunderstandings can arise due to factors like noise or different interpretations. The other terms describe the parts of the process that produce and carry the message, not the intended recipient.