Which term refers to media such as radio and television that reach target audiences using airwaves as the transmission medium?

Test your Media and Information Literacy skills. Prepare with multiple choice questions and detailed explanations to enhance your understanding. Ace your exam with our comprehensive study resources!

Broadcast media describes media that reach audiences by sending signals over the airwaves. Radio and television fit this category because they transmit audio and video through electromagnetic waves from towers to receivers tuned to specific channels. This method uses the air as the transmission medium, unlike print media, which relies on physical copies, or Internet and New Media, which depend on digital networks and online platforms. So, when content is delivered via airwaves to broad audiences, the term that best fits is broadcast media.